presented for each brand are shown its value in billions of U.S. dollars, and the percentage change of this value from the previous season (2006).
10) Toyota / m $ 33.42 / +11%
9) IBM / $ 33.57 m / -7%
8) Citi / m $ 33.70 / +9
7%) Wal-Mart / m $ 36.88 / -2%
6) Marlboro / m $ 39.16 / +2%
5) China Mobile / $ 41.21 m / +5%
4) Coca Cola / m $ 44.13 / +7%
3) Microsft / m $ 54.95 / -11%
2) General Electric / m $ 61.88 / +11%
1) Google / m $ 66.43 / +77%
They keep well U.S. corporations, in 8 of the top 10 . The Micrososft suffers a sharp decline, the more obvious and painful in a Top-10 dominated by new tech companies. China Mobile is still one of the titans of business, leaving behind the noble European and Japanese competition. Among the "bad" - convincing performance that is resistant to Marlboro in 6th position, and indeed is a slight recovery.
First European brand is the Nokia (12th overall), followed by a surprising BMW (14 °) and Vodafone (22 °). Unique Italian brand in the Top-100 is Gucci, 89 ° and an increase of 49% over the previous year.
The first class is, as usual, the Google. This result is not surprising more: if it were to attend a trade fair of Cremona salami, now win there too.
Source: MillwardBrown Optimor BrandZ 2007, http://www.scribd.com/
10) Toyota / m $ 33.42 / +11%
9) IBM / $ 33.57 m / -7%
8) Citi / m $ 33.70 / +9
7%) Wal-Mart / m $ 36.88 / -2%
6) Marlboro / m $ 39.16 / +2%
5) China Mobile / $ 41.21 m / +5%
4) Coca Cola / m $ 44.13 / +7%
3) Microsft / m $ 54.95 / -11%
2) General Electric / m $ 61.88 / +11%
1) Google / m $ 66.43 / +77%
They keep well U.S. corporations, in 8 of the top 10 . The Micrososft suffers a sharp decline, the more obvious and painful in a Top-10 dominated by new tech companies. China Mobile is still one of the titans of business, leaving behind the noble European and Japanese competition. Among the "bad" - convincing performance that is resistant to Marlboro in 6th position, and indeed is a slight recovery.
First European brand is the Nokia (12th overall), followed by a surprising BMW (14 °) and Vodafone (22 °). Unique Italian brand in the Top-100 is Gucci, 89 ° and an increase of 49% over the previous year.
The first class is, as usual, the Google. This result is not surprising more: if it were to attend a trade fair of Cremona salami, now win there too.
Source: MillwardBrown Optimor BrandZ 2007, http://www.scribd.com/
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